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Service

Medical Staffing Agency

Hospitals always need nurses — and they'll pay to get them

Medical staffing agencies place temporary and contract healthcare workers — nurses, medical assistants, therapists, lab technicians — at hospitals, clinics, and long-term care facilities. The model is simple: agency pays the worker $35–$60/hr and bills the facility $60–$110/hr, keeping the spread. Revenue scales with headcount: a 20-nurse agency running full-time earns $3–5M/year. The U.S. nursing shortage is structurally persistent — the American Nurses Association projects a deficit of 1.1 million nurses by 2030. EBITDA margins run 8–12% on revenue, but acquisition multiples have been 3.25x+ for agencies over $2.5M in sales, with large strategic buyers (AMN Healthcare, Cross Country) paying premium prices for regional books of business.

Avg Revenue

$3.5M

Profit Margin

10%

Acquisition Multiple

2x - 5x

Startup Cost

$30K - $120K

Difficulty

4/5

How It Works

Agency recruits licensed nurses and healthcare workers onto a W-2 or 1099 basis. Sales team sells shifts and contracts to hospital systems, clinics, and long-term care facilities. Workers fill open shifts on demand. Revenue = bill rate × hours worked. Profit = bill rate minus pay rate, minus benefits, minus overhead. The key skill is the sales cycle (securing facility contracts) and the recruitment engine (building a reliable bench of workers). Digital platforms like Clipboard Health are disrupting the agency model but also creating a staffing marketplace that favors connected operators.

Revenue Range

Low End
$800K
Typical
$3.5M
High End
$15.0M

Pros

  • +Structural tailwind: 1.1M nurse shortage projected by 2030
  • +Revenue scales linearly with headcount — no physical constraints
  • +Acquisition multiples of 3.25x+ for agencies over $2.5M revenue
  • +Strategic buyers (AMN Healthcare, Cross Country) actively acquiring regional agencies
  • +Recession-resistant — healthcare demand does not shrink in downturns

Cons

  • -Payroll float is significant — pay workers weekly before facilities pay 30–60 days later
  • -Compliance is complex: Joint Commission accreditation, state licensing, credentialing
  • -Slim EBITDA margins (8–12%) — revenue looks bigger than it is
  • -Worker loyalty is low — good nurses are constantly poached by competing agencies
  • -Liability exposure if a placed worker makes a clinical error

Best For

Former healthcare administrators, HR professionals, or operators with access to startup capital ($50K+) and existing relationships with hospitals or nurse networks

Operating Costs

Pay rates for RNs run $35–$60/hr; bill rates $65–$110/hr. Gross margin on each worker is roughly 35–45%. After agency overhead (recruiter salaries, ATS software, insurance, compliance, payroll processing), EBITDA margins land at 8–12%. A $3.5M revenue agency nets $280–$420K EBITDA before owner compensation. Factoring/invoice financing is commonly used to bridge the payroll-to-payment gap.

Where to Buy

BizBuySell - Healthcare Staffing

Active listings for healthcare and medical staffing agencies for sale

Staffing Industry Analysts

Industry research, valuation benchmarks, and M&A data for the staffing sector

Raincatcher - Staffing Valuation

Detailed breakdown of staffing company valuation multiples and deal terms

Quick Facts

Category
service
Difficulty
4/5
Acquisition Price
$7.0M - $17.5M

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Medical Staffing Agency

$3.5M/yr • 10% margins • 2x–5x multiple

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