Personal Training Studio
Transform bodies and bank accounts simultaneously
Bottom line
Worth studying, but do not buy without strong local proof.
Personal training studios offer one-on-one and small group fitness coaching in a dedicated facility. Revenue streams include membership fees, training packages, nutrition coaching, and supplement sales. The model thrives on recurring revenue and high-margin upsells once a client is locked in.
Avg Revenue
$250K
Profit Margin
35%
Acquisition Multiple
1.8x - 3.5x
Startup Cost
$30K - $150K
How It Works
Clients purchase training packages (10, 20, or 50 sessions at $50-150 per session) or monthly memberships ($200-400). Trainers lead workouts, progress tracking, and nutrition coaching. Revenue scales with occupancy, trainer capacity, and membership retention. Group classes reduce per-trainer revenue but improve margins.
Revenue Range
BizBite underwriting snapshot
Watch / verify
Personal Training Studio has enough high-level data for a first look, but BizBite has not assigned a category-specific operating model yet. Treat the score as preliminary.
Category-level fit before lender-specific diligence.
Weak source data caps the final score.
Why it may work
- +Attractive 35% estimated margin profile
- +SBA dataset shows 148 recent comparable loans
Be careful
- !Source link status has not been verified yet
- !No last-checked date yet
- !No category operating model yet
- !No category model yet
Real Acquisitions in This Category
SBA 7(a) change-of-ownership loans · NAICS 713940 · Fitness and Recreational Sports Centers
Deal Size Distribution
Deal Flow Over Time
Financing Profile
Recent Comparable Deals
| Closed | State | Loan | Implied deal |
|---|---|---|---|
| Mar 2026 | CA | $300K | $353K |
| Mar 2026 | FL | $216K | $254K |
| Mar 2026 | OK | $115K | $135K |
| Mar 2026 | TX | $380K | $447K |
| Mar 2026 | CA | $1.0M | $1.2M |
| Feb 2026 | TN | $2.8M | $3.3M |
| Feb 2026 | MD | $4.3M | $5.1M |
| Feb 2026 | IN | $226K | $266K |
| Jan 2026 | RI | $343K | $404K |
| Jan 2026 | NJ | $741K | $872K |
Source: SBA 7(a) FOIA dataset, filtered to acquisitions (loans where business age is "Change of Ownership"). Implied deal size assumes an 85% loan-to-purchase ratio, a common SBA change-of-ownership structure. Charge-off rate shown only when 10+ loans have resolved (paid in full or charged off). Interest rates reflect last 24 months only. Actual deal values vary with equity injections, seller financing, and working capital terms.
Pros
- +High recurring revenue through monthly memberships
- +Strong client retention and low churn if community is built well
- +Multiple revenue streams: training, classes, nutrition, supplements
- +Operates entirely with existing infrastructure (no special equipment needed)
- +Scalable by hiring additional trainers
Cons
- -Highly dependent on trainer quality and retention
- -Sensitive to economic downturns (fitness is discretionary spending)
- -Requires active marketing to maintain occupancy
- -Real estate and utility costs can erode margins if not controlled
Best For
Fitness professionals or entrepreneurs with sales + marketing energy who can build community and manage trainer teams
Operating Costs
Major costs: lease ($3K-8K/month depending on size and location), utilities, insurance, trainer payroll (30-50% of training revenue), and marketing. Supplement and nutrition sales have 60%+ gross margins.
SBA Financing Estimator
Adjust the deal — see if it cash flows after debt service
Estimates only. Excludes owner compensation, capex, working capital draws, and taxes. Margin assumes average occupancy and volume. Actual SBA terms vary by lender and borrower profile.
Where to Buy
Fitness studios, personal training businesses, and gyms available for acquisition
Industry-specific software and marketplace for fitness business transactions
Professional body for fitness trainers with industry trends and business resources
Acquisition Score
Scores margin (30), entry multiple (25), SBA market depth (20), category risk (15), and deal momentum (10). Higher = better acquisition candidate.
Quick Facts
- Category
- physical
- Difficulty
- 3/5
- Buy price
- $450K–$875K
Buyer's Toolkit
Essential tools to get started
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Largest business-for-sale marketplace in the US
SBA loans and business acquisition financing — get funded fast
ROBS financing — use retirement funds to buy a business tax-free
Bookkeeping for small business owners — hands-off financials
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